Why does this guy keep sending me reels

When someone sends a reel with no comment, look at what it's about and what it says about the person who picked it. A cooking clip, a dog clip, or a comedy bit about a specific job or city can be a rough guess at what he thinks you have in common. Sometimes it's a direct nod to something in your profile. Sometimes it's just whatever the feed served him at 11pm. You won't know which until you reply in a way that invites more.

Also look at the gaps. If he sends a batch and then disappears for a day, he's probably not running a campaign. He's killing time and sharing what he found. If the reels arrive at the same hour every day, he may just be texting from a routine. Neither tells you he's into you. Both tell you he treats this as low effort, so your job is to make your next message carry more weight than a reel does.

Three kinds of reply tend to work here. The first responds to the clip with a real reaction: what you thought, whether it matched something in your life, a short story it reminded you of. This shows you actually watched, and it ends with something he can reply to. You can tell a draft is this kind when it includes a specific detail about you, not just an adjective about the clip.

The second takes the reel as a starting point and asks him about himself, something the clip implied but he never said. This works when the reel touched on something you actually want to know about. Skip anything that feels like a quiz about his life, and skip anything that asks why he's sending so many.

The last one steps outside the reels entirely and suggests changing the channel, like a plan or a question that has nothing to do with content. This is the right move after several exchanges with no real talking. Don't mention the reels at all here. Naming the pattern at this point usually makes him defensive.

Reply within a few hours during the day, not at 2am when your answer will read as more interested than you meant it to. If you haven't answered the last reel yet, do it before the next one arrives so the loop doesn't pile up.

If you send a real reply and hear nothing for three days, one short follow-up is fair, and it shouldn't mention the silence. After that, wait another week before trying again, and only if he's been in touch some other way. If he answers two real attempts with more reels and nothing else, you have your answer about how much effort he's willing to put in, and you can stop spending yours.