Snapchat opener for a sommelier who posts wine pairings
How to open on Snapchat with a sommelier who posts wine pairings. Reference her content without sounding like you're quizzing her. Timing and follow-up included.
She posts wine pairings, which means her Snapchat is partly a portfolio. Every story is a small performance of expertise, and most people who message her are either reacting to the food or trying to sound like they know wine. Both are easy to spot. The useful thing to notice is that she's putting her knowledge on display for an audience, so the most natural reply is one that treats her as the person who knows more and asks her something she can actually answer.
What a good first message achieves is simple. It shows you actually looked at what she posted, it gives her an easy thing to respond to, and it doesn't make her do the work of figuring out what you want. A question about a specific pairing works far better than a comment on how fancy it looks, because it invites her to talk about the thing she's proud of.
Snapchat is also a poor place for long openers. The thread is informal, and a message that reads like a cover letter for your palate will feel heavy. Keep it short and specific, and let her decide how far the conversation goes.
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Her stories are a portfolio, so read them that way
When someone posts a pairing every week, the post is doing two jobs. It's a bit of content, and it's a quiet statement of what she knows. Read the caption and the image together. Is she explaining why the wine works, or just showing the glass? The explanation tells you what she cares about, and that's the thread to pull on.
Also notice what she leaves out. Plenty of sommeliers avoid naming the vintage or the producer in a story, because that's where they feel exposed. If she names it, she wants the detail noticed. If she doesn't, ask about the idea behind the pairing rather than the bottle.
Ask about the pairing, not the bottle
A question about why the acidity works with the butter, or what she'd switch to if the scallops were grilled, is far better than asking what a wine costs or where to buy it. The first kind is a conversation she can have. The second kind turns her into a shopping assistant.
Keep the question grounded in one specific choice she made. Open-ended prompts like what's your favorite wine? give her a blank page and usually get a short reply. A narrow question about a choice she plainly thought about gives her something to take a position on, and people like defending their reasoning.
Give it a day before you follow up
A sommelier with an active account often gets a lot of replies to her stories, and a first message can sit under a pile of others for a day or two. One message is normal. Don't send a second one the same evening, and don't resend the same question with a sad face attached.
If she replies, match her length and energy for the next few exchanges. If she doesn't reply after a few days, let it go and move on. Silence is information, and chasing a sommelier's inbox reads as the same kind of performance you were trying to avoid.
Why these openers fail
“Scallops and Grüner, classic move. Do you ever do a Riesling with that?”
It signals you're trying to prove you know the pairing rules, and the question about Riesling is a quiz she has to grade.
“Looks amazing, what wine should I get for my date tonight?”
It makes her the free consultant before she knows you, and the framing puts your problem at the centre of her inbox.
“🍷🔥”
An emoji reaction is easy to ignore, and with nothing to answer, she has no reason to reply.
Common mistakes
- Sending a wine fact she already knows, like what grape a wine is made from, which tells her you're showing off instead of engaging
- Asking her to recommend a wine for you in the first message, which makes her the help desk before she knows you
- Reacting with a single emoji and nothing else, which gets lost in her inbox and says nothing about the pairing
- Pretending to know more than you do, then getting caught when she asks a follow-up question
- Writing a paragraph about your own wine experience before she has said anything about hers
Questions people ask
- What should I say in a Snapchat reply to a sommelier's wine pairing story?
- Reply to one specific choice in the pairing and ask her why she made it. Something about the acidity, the texture, or a swap she considered. This gives her a real point to explain and shows you actually looked at the post. Keep it to a single question and don't attach a recommendation or a fact she already knows.
- Is it a bad idea to show off wine knowledge when messaging a sommelier?
- Yes, usually. She knows far more than most people who message her, so a fact she already has reads as padding. Let your curiosity do the work. If you actually know something, it'll come out naturally in the conversation, and she'll notice you're asking real questions instead of performing.
- How long should I wait before following up if she doesn't reply?
- Give it at least a day, and usually two or three before any second message. Keep the follow-up light and tied to something new, like a story she posted later. If there's still nothing after that, stop. Sommeliers get a lot of messages, and a non-reply is often just a full inbox.
- Should I ask her to recommend a wine in the first message?
- Usually not. Asking for a recommendation makes her the helper before she's had a chance to be interested in you. Wait until the conversation has some back and forth, then ask about a wine she's excited about. At that point it reads as curiosity rather than a favour.
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